The Case for SEO over Socially Optimized Content

This week, New York Magazine rejoiced as SEO has come back in a big way. This mainly due to the fact that Facebook is making significant changes to its newsfeed, which will certainly reduce the amount of traffic sent to publishers. For several years, Facebook was the number one source for traffic. Google was and is number two. However, if Facebook is taking a step back and instead refocusing on giving users the most relevant newsfeed for them, publishers will likely need to create content that search engines like.

New York Magazine says that this isn’t necessarily a bad thing. In fact, it could help publishers create better content. It argues that socially optimized content works great for generating more clicks on social media, but these types of articles tend to be poorly written. They over exaggerate certain works to create an emotional effect that will cause someone to click and share. They tend to be more fluff pieces than anything else.

Content that is optimized for search engines, on the other hand, tends to go the other direction. It has more general facts to appeal to users who may have specific questions about the news. While the content may be a little more boring, SEO forces content writers to report the facts and provide readers with content of substance. In the end, this type of writing is more focused, transparent, and honest.

So, if SEO is back, publishers of all kinds will need to relearn what works and what doesn’t. They may even need to hire a digital marketing firm to help them out. Solace Holdings in Nevada, for example, specializes in various SEO services to help clients create the best possible content that is SEO-optimized. Solace Holdings in Nevada was founded in 2016 in Reno, Nevada by Carston Gardner and Sharon Judge, two experts in digital marketing.

While social media is not a dead end for publishers by any means, they should focus on getting the best possible return on their investment and getting the most eyes on their content. Currently, this may mean hiring a SEO company like Solace Holdings in Nevada.


Get to Know Solace Holdings

Co-owners Sharon Judge and Carston Gardner founded Solace Holdings in Reno, Nev., in 2016. In short time, Solace Holdings has become a full-service digital marketing company that offers web design, email marketing, social media services, PPC, SEO, and brand management.

If you’re hoping to grow your brand’s web presence, look no further than Solace Holdings. Solace Holdings and its experienced team of professionals know how to grow your business online. Results are all that matter to Solace Holdings and we work tirelessly to get them for you!

One thing that sets Solace Holdings apart from its competition is its hands-on management team that is there whenever it’s needed to provide digital marketing expertise. Solace Holdings has a background working with large, medium, and small companies, across a wide variety of industries. Our web design team can create your brand a website that is optimized for search engines and helps lead to conversions.

Whether you’re simply looking to drive more traffic to your site, obtain more sales, or reach a larger customer base, Solace Holdings has you covered!

Another reason clients have been completely satisfied with Solace Holdings is because of our top-notch customer service. Our clients trust us to do what’s best for them and we uphold that reputation by turning brand after brand into an industry leader.

So why choose Solace Holdings?

Experience: When adding members to our digital marketing team, we hold our hiring managers to high standards. Everyone at Solace Holdings has a minimum of five years of experience in digital marketing or a related field. Dedication, organization, and creativity are traits that all Solace Holdings employee possess.

Reputation: Our proven track record of success can be seen in the many case studies we’ve produced from working with our clients. These examples not only show our wide range of capabilities, they also all result in satisfied clients who continue to work with our company to maintain their online presence.

Technology: Solace Holdings uses the latest and greatest digital marketing technology out there today. Our state-of-the-art resources help us create and implement effective marketing plans, as well as produce real-time analytics that we can share with our clients to prove results.

Customer Service: Customer service is paramount at Solace Holdings. We take our relationship with our clients very seriously and know our company would be nothing without the backing of those we work with. Clients always rave about the courtesy and respect they’re treated with when working with the Solace Holdings team.